For a more beautiful yard, plant more beautyberry

Beautyberry (Callicarpa americana): a plant profile

In addition to its iridescent purple berries, beautyberry make your landscape more beautiful because of all the birds it invites to the landscape. In this photo, there is a mockingbird in the upper right and a cardinal in the lower left.
 

Beautyberry (Callicarpa americana) is in the mint family (Lamiacaeae). Appropriately enough, the genus name is Greek for beautiful fruit. Usually the fruit is a bright purple, but white berries sometimes occur naturally and both purple- and white-berried shrubs are available in the native plant trade. While there are no other Callicarpa species native to Florida there are others, but most are native to Asia.